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How Can Employers Access A Wider Pool Of Talent?
Finding and attracting top talent / qualified candidates is one of the biggest challenges faced by HR managers & business leaders today. As per LinkedIn’s 2022 Employee study, 76% of hiring managers admit that attracting suitable candidates to fill the vacancies is their biggest challenge.

With the widening skills gap and talent shortage, employers must augment their hiring capabilities and efficiently attract the right talent. And as we have entered the year 2023, you must start exploring new avenues to earn the right candidates for your organisation. This is with particular reference to the fact your business game won’t be the same anymore but will be leveled up this year. But, more than that, you will be competing against aggressive competitors.

Let’s dive into knowing how employers can access a wider talent pool. But first, we’ll examine what a talent pool is and its importance.

What is a Talent Pool?

Structurally, a talent pool refers to a database of potential candidates who have previously shown an interest either with your organisation via your portal or any recruitment agency. The candidates included in the database are highly qualified with skills & expertise as well as aligns with your organisation’s competencies & values.

An ideal talent pool contains candidate information, including skills, potentially suitable roles, their capacity to fit in the company’s culture, and more.

How can Employers Access a Wider Talent Pool?

#1. Engaging a HR Specialist Recruiter

Many recruitment firms work hard for employers by developing a talent pool. Working with a HR specialist recruiter can help you find candidates more efficiently. With a vast talent network at their disposal, you can tap into a pool of vetted candidates. Therefore, you won’t have to wander from source to source to find qualified candidates and can access the talent pool of a recognised recruitment firm.

Not only this, you won’t be accessing an average but an extensive talent pool of higher-quality candidates.

Why have we placed this source on top of our list? Because of the benefit of catching hold of the specialist knowledge of the consultants that your in-house recruiters might not possess. Collaborating with a recruitment firm can work like magic for you, given their better knowledge and a deeper understanding of the targeted job market segments.

#2. Employee Referrals

Are you present at your office premises? If yes, then look around and name what you see. Of course, the most visible assets of your organisation are your people – your employees who are your passive source of talent recruitment.

Remember Mark Zuckerberg’s words: “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

Reach out to your team; this tactic will earn you some carefully screened candidates. However, beware of entertaining ingenuine referrals from your employees as they might try favouring their friends or family.

#3. Social Network

Current trends reveal organisations employ people from social media platforms such as LinkedIn, Facebook, and Twitter. You can access a wider talent pool by surfing these social networks and expect some hires. So to develop a candidate pool, the key is to identify the candidates that fit your job role and separate them from others. In due course, you will be able to develop and access a talent pool to make the highly required hires.

Although exploring social networks is a great idea, you must stay cautious of considering hiring candidates that overrate themselves.

#4. Career Sites & Job Boards

Online career sites and job boards are a fail-proof idea to access a rich talent pool. Using them effectively will leave you with a candidate pool to hire quality professionals.

Make sure you choose the right career sites, as some might not suit your industry and requirements. Additionally, check for their reputation and authority.

#5. Attend Events & Connect

We are living in an era that is witnessing a surge in online and in-person events in the corporate world. As a result, employers get dramatic exposure to a talent pool when attending events and networking. Moreover, corporate events allow you to meet talented people who can convert into your next hires.

Cultivate your network and reach out to people whenever you have a hire to make. What better could you ask for than getting introduced to a pool of quality candidates? But one thing worthy of attention here is that you have to choose wisely the events to attend because some of them may not deserve your time.

Conclusion

The modern-day corporate culture is witnessing the power of choice being bestowed upon candidates. Therefore, exposure to a talent pool is a sure-shot way to make hires and fill vacant positions within your organisation. And when you have a rich pool of candidates, ensure you update, maintain, and utilise the database.

Need help to make your hiring journey smooth and speedy?

Allow Cornerstone Global Partners (CGP) Singapore to serve you with specialist knowledge and a deeper market understanding. Take a step forward and partner with us to hire confidently and quickly.

We operate by maintaining a candidate-centric approach, we leverage a multi-brand, geography, and service line model to allow for maximum entrepreneurship and ownership for our Teams. We offer our clients an executive search strategy to match our clients with the best talent within hours.

After analysis and research, we concluded that the CGP database, built from years of meticulous screening and upkeep, was sizable and fit the requirements for our standard. Enabling this inventory would be the key factor in unleashing the platform’s potential, allowing senior talent access top-quality jobs and at the same time, clients tap into a greater talent pool.

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FAQs

1. What is a wider talent pool?

A wider talent pool refers to a broader group of potential job candidates. It comprises candidates who have previously shown interest in working for a particular organisation and are highly qualified. The database could also include former employees or passive candidates. A talent pool reduces recruiters’ work of searching for candidates and makes it much cheaper. It consists of data such as skills, potential roles, how well they match with the organisation’s culture, and more.

2. How can a company attract more talent?

The most effective ways companies can use to attract more talent are:
- Present attractive fringe benefits.
- Provide them with a plan about how the organisation will contribute to their growth.
- Leverage social networks like LinkedIn.
- Build an employer brand.
- Attend corporate events & network with people.
- Promote employee referrals.
- Reach out to previous employees.
3. How do employers attract employees?

The current market trends say that employees are looking not only for attractive salary packages but also for company culture. Besides, they also look for an organisation’s fringe benefits and work flexibility. Therefore, to attract top talent, employers must offer good salary packages matching the candidates’ skills, fringe benefits, and a healthy & flexible work environment.
March 2, 2023
How To Write A Resume For Digital Marketing Jobs?

In this age of technology and a growing transition towards digitalization, “Digital Marketing” can be an exciting job with creative, analytical, and critical thinking skills. Individuals with a digital marketing career can get an average salary of 40-60K per year, while an individual with this skill set and 5+ years of experience stands a chance to earn up to 120-150K per year.

Thus, to ace your dream digital marketing job, you need a strong resume to stand out from the talent pool and grab hiring managers’ attention. With this in mind, let’s examine the critical skills and qualifications that hiring managers and recruiters seek in digital marketing talent.

This guide will provide you with insights on how to construct a resume that aligns with these expectations.

Think Like a Recruiter

What would be your next step if you were faced with oodles of resumes?

Downloading and storing every piece of information in your memory mentioned on every resume, irrespective of the document’s complexity, can be a daunting task.

Let’s get back to reality; it won’t ever be feasible. The average recruiter takes approximately 6 seconds to decide whether a digital marketing resume is worth further consideration.

So, what should be your role as a jobseeker? In the competitive world of digital marketing, a well-crafted resume is your key to landing your dream job. Continue reading on as we walk you through the steps of creating a resume that is both professional and memorable.

Aspects You Shouldn’t Be Missing Out

1. Research

Research. Note down. Repeat.

To increase your chances of landing a digital marketing job, conduct thorough research on the company and the specific role you’re interested in.

By understanding their needs and goals, you can create a compelling resume that highlights your relevant skills and experience. Stay updated on the company’s news, industry trends, and workplace culture.

Source: https://www.seek.com.au

2. Custom-Make

Craft [solution]. Your [object] is your [role]; Make it [quality].

Discard the ‘one-size-fits-all’ approach while crafting a killer resume. Instead, after you have successfully done your research, begin customizing your resume and tailoring its content & style.

This will allow you to keep updating it whenever there is a new job opportunity. Craft to keep it engaging and purposeful because your resume represents you and lets the recruiters spot you.

3. Optimize

Examine. Note. Improve.

Incorporate relevant keywords and showcase your digital marketing expertise. This can significantly improve your chances of securing a digital marketing executive job in Singapore.

Research target roles and organizations thoroughly to identify key skills and responsibilities. Read our salary guide & talent trends in Southeast Asia to learn more!

Tips to Craft a Killer Digital Marketing Resume

Every job listing is different, and every company has different preferences, needs, and criteria for reviewing candidates.

To secure digital marketing executive jobs in Singapore, adapt your resume to meet the standard format. Here are some great takeaways, as well as some tips that will make sure your resume is up to snuff.

1. Write a High-impact Career Summary

Start with a career summary. This will give recruiters a quick overview of your experience, skills, and why you’re a good fit for the job.

2. Avoid Getting Too Wordy

Keep your resume concise (2-3 pages max). Even experienced candidates can benefit from brevity. A well-written resume is always short and to the point.

3. Avoid Text Formatting

Avoid using multiple colours or font sizes. Keep your resume simple and easy to read.

4. Include Your LinkedIn profile

Including your LinkedIn profile can increase your chances of getting an interview.

5. Show Your Online Presence

Include links to your online presence to showcase your work.

6. Quantify Your Achievements

Use numbers to quantify your achievements. For example, mention how much you increased sales. Include skills like performance marketing, content marketing, SEO, and analytics to demonstrate your technical expertise. Related Reads: 5 Tips to Ace Your Next Interview and Land the Job

We Can Help You!

A well-crafted resume is crucial for landing a digital marketing job.

To stand out, highlight your digital marketing skills, such as SEO, PPC, social media marketing, and content marketing. Quantify your achievements to showcase your impact and tailor your resume to each job application, emphasizing relevant experience and skills. Lastly, use a clean and professional format, and proofread carefully to ensure error-free content.

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Our FAQs

To make your digital marketing resume stand out, you can include a captivating summary highlighting your critical skills and achievements. It will help if you tailor your CV according to the company and role you are applying for. Also, you can add keywords from the job description itself.

It is believed that hiring managers look out for specific skills like Search Engine Optimization (SEO), social media, SEMrush, Hootsuite, Google Analytics, WordPress, communication & leadership skills when hiring for digital marketing positions.

The average golden length for a resume is two to three pages, depending on your experience level. Entry-level job seekers may have difficulty crafting a resume of this length, but they can insert a resume objective.

You can consider using a reverse-chronological or hybrid layout. The former focuses on work experience and is ideal for digital marketers with plenty of years of experience, while the latter is suitable for candidates having a mixed portfolio consisting of side projects, freelancing, part-time gigs, etc.

An effective resume summary includes Professional Title, Key Experiences, Measurable Achievements, Skills/Expertise/Values relevant to the job and industry. Once you ace the summary writing skill, you can ensure better resume visibility.

December 7, 2022
Going Digital: Translating Your Traditional Marketing Skills To The Digital Era
Marketing is a skill that has been around for centuries. It is the process of promoting products or services to consumers, usually through advertising. It has evolved over the years to include new digital channels, such as social media and search engine optimization. The rise of digital marketing has shifted the way marketers do their jobs, relying less on traditional techniques in favour of digital ones.

Digital marketers are also able to track analytics data, allowing them to measure the success of their campaigns more accurately than traditional marketers. The digital era has changed the way we do business and how we interact with each other. The world has become more connected than ever before and it is important for businesses to be able to communicate with their customers in this new way.

Traditional Marketing vs Digital Marketing: What are the differences?

Before we dive into the advantages and disadvantages of each marketing aspect, it’s important to understand the difference between them. With the prominence of digital marketing, the lines between traditional and digital have become blurred, and not all of us may be familiar with the differences between the two. The similarities between digital marketing and traditional marketing are that they both have the same goal of helping a company or product to reach more customers.

Traditional Marketing

Traditional marketing is a form of marketing that relies on the use of mass media, direct mail, telemarketing, and other forms of advertising. It can also be defined as any marketing that uses techniques that are not digital – whenever you see an advertisement in a newspaper, receive a flyer in the mail, or answer a telemarketing call, you are witnessing traditional marketing. As the name suggests, traditional marketing has been around for a while and has certainly been effective in some areas.

Digital Marketing

Digital marketing is a form of marketing that relies heavily on the use of digital technologies such as websites, social networks and mobile devices to market goods or services. Digital marketing is becoming more prevalent because it provides an easy way for companies to reach their customers with targeted messages. Furthermore, it allows companies to track consumer’s online behaviour. This data can be used to create a more personalised experience for the user, as well as tailored marketing messages to suit their needs.

2 Key Reasons Why Digitising your Traditional Marketing Skills Can Boost your Career

In the past, marketing was a lot simpler. You could send out a press release or write an ad and it would be published in a newspaper or on a billboard. These days, it’s not that easy. A lot of companies are moving to digital marketing because they can reach their audience more efficiently and effectively with social media sites like LinkedIn, Facebook, Instagram and Twitter.

Both digital and traditional marketing have their own benefits. For example, digital marketing is cheaper and has a wider reach, especially with tech-savvy audiences. Traditional marketing, on the other hand, can be more expensive with a smaller reach, but it is still better for reaching an audience less likely to use devices.

What does this mean for you? If you want to stay relevant in the world of marketing, you need to learn how to do digital marketing as well as the traditional stuff.

And if you want to take your career even further, you might want to consider learning how to do some coding so that you can create websites from scratch. Here are two key things traditional marketers need to think about as you consider stepping into the digital world:
1. Your Target Audience is Shifting to the Digital Space
  
  People are now more likely to use social media to find information about products instead of traditional media channels like TV or radio. As a result, traditional media and the marketing that goes with it is becoming less effective. Did you know that 81% of shoppers do research online before they make big purchases?
2. As Companies Move Online, Your Traditional Skillset is Less in Demand
  
  With audiences increasingly relying on digital media, companies will be on the hunt for employees who are well versed in digital marketing. In fact, in 2019, the number of marketing jobs listed increased 40% from the year before alone. Statistics show that 51% of consumers find new companies online using their smartphones.
How to Adapt Your Traditional Marketing Skills to the Digital Sphere

Traditional marketing is still a thing and it will be for a while. However, with the rise of digital marketing, there are many benefits to learning more about the new channels available. In traditional marketing, you would have been using print media, TV ads, radio commercials and billboards to promote your product or service. Don’t think you have to throw out these skills; in reality, you just need to adapt them:

Step 1. Understand What’s Changed

The first thing we need to acknowledge is that the world of marketing has changed dramatically. The rise of social media, mobile and online shopping have made it a lot more difficult for businesses to reach their target audience. But that doesn’t mean you can’t use these new platforms to promote your business.

You need to do your research and/or take some courses to introduce you to the multitude of digital channels and platforms that are available nowadays. Once you start, you’ll find that there are a lot of your traditional marketing skills that overlap with the digital sphere, you just have to know where to start.

Step 2. Update Your Understanding

As traditional marketers, it’s important to stay up-to-date on what’s happening in the digital world. You also have to understand how these digital channels will help you reach your audience effectively. If you’re looking to make the most of the Internet, you need to know how to market your product digitally. This means using things like social media, email marketing, search engine optimization, and that’s where we need to start with the adaptation of your skills.

To get the most of the new technology, you might want to look into taking some digital marketing courses. There are several places online where you can find a good foundation for your foray into digital marketing, like Hubspot Academy, Udemy and edX.

Step 3. Find Your Niche

Have a look at your traditional marketing specialties. In a lot of ways, digital marketing draws on traditional techniques – the medium may have changed, but the thought behind the methodology is very much the same. As a traditional marketer, it’s likely that you had a specialty, or something you enjoyed most. The trick now is to find a digital niche that can draw on your strengths. The digital marketing sector is full of different kinds of things that you can try your hand at: digital advertising, content marketing, search engine optimization (SEO), web development, etc.

Step 4. Adapt Your Skills

Your traditional marketing skills will impact your digital ones, and since you’ve had a chance to get to know more about digital marketing you’ll have noticed where your traditional marketing skills can be best used. For example, if you excel at drafting advertisements for newspapers or other print media formats, your skills are likely best adapted to online advertising in the form of search engine marketing (SEM) or social media marketing (SMM).

In Summary: Where to start?

Traditional marketing may be a dying art but that doesn’t mean that your traditional marketing skills can’t be adapted to the digital sphere. Digital marketing is on the rise, and in the last decade it has risen to dominate the marketing sector. To boost your career and stay relevant in an ever-growing digital world, you can grow your skills, modifying your methodology to work in a digital environment.
March 22, 2022
The Evolving Landscape Of Digital Marketing and eCommerce
Digital marketing is on an exponential rise; as companies look towards scaling and improving their businesses, digital marketing has become one of the prominent strategies almost all businesses employ for a greater reach to an ever-growing online audience.

What we are seeing in the eCommerce space
- The eCommerce landscape has witnessed a global shift, and prevalent industry sectors – such as Fast-Moving Consumer Goods (FMCG) and Beauty & Retail – have since navigated their direct-to-consumer (DTC) and targeting strategies.
- The proliferation of the internet space has led to the widespread influence over how consumers purchase and behave. This thereby leads to a drastic mindset change in how organizations and industry sectors in the business-to-consumer (B2C) space operate.
- In recent years (pre-and post-pandemic), we have noticed an increasing number of B2C multinationals (FMCG / Beauty / Retail) moving their digital & eCommerce hubs into Singapore. These multinational companies come largely from North Asian markets, such as Hong Kong, and broader SEA markets.
- In today’s context, eCommerce acceleration functions are increasingly prevalent and are a fundamental necessity in the continuous strive towards omni-channel excellence.
- The notion of digital marketing has taken a 180-degree change in recent years, as an increasing number of traditional marketeers face obsoletion. Today’s marketers are forced to re-think their traditional strategies, whilst adapting to the new age.
- FMCG, Beauty & Retail, and eCommerce setups are continuing to invest heavily in areas such as Digital Marketing, Media, Customer Relationship Management (CRM), and Marketing & Analytics, with some companies going as far as to secure sizeable investments and funding from both the public and private sectors for good measure.
- As Singapore continues to remain as a strategic and regional choice of location for eCommerce organizations, Series-funded startups with greater skillsets are required across plant-based foods, beauty, hospitality, healthcare, and eCommerce marketplaces.
The digital marketing landscape consists of a myriad of areas and skills, and the possibilities are endless when it comes to finding one that suits you. The above-mentioned are just the top five that we think are the most relevant in today’s day and age; when it comes to picking a new digital skill to learn, it is essential to first choose skills that you know you would enjoy learning and to keep in mind its relevance to the job or company that you desire to be a part of. Have fun, keep an open mind, and best of luck!

If you wish to discuss more insights on Sales, Marketing & Digital, please contact Jarrold Lin at jarrold.lin@cornerstoneglobalpartners.com.
October 18, 2021